The entire business concept of a boutique is based on fashion and elegance. As such, it is not enough to just offer your customers beautiful clothes and shoes, your premises also has to look the part. Plus, it is easier to attract more customers if your shop is enticing enough to draw them in.
While it sounds easy, setting up a beautiful envy-worthy boutique can be difficult if you are not a decor expert. Fortunately, below are some tips and tricks to steer you in the right direction.
A Stunning Display
A display area is your store’s first impression of your boutique. It gives them a feel of what you have to offer and also plays an influential role in whether they will consider making a purchase. So, what impression would you like to make?
Traditionally, tend to have mannequins adorned in some of the top pieces a store has to offer. If you can put together an attention-grabbing get-up this would be the way to go. It would, nevertheless, be advisable to make regular changes to keep your window display interesting. The area should also be well-lit.
In a more modern and minimalist twist, you could opt to forego the mannequins and display the store instead. This means that your storefront would be made of transparent glass that gives passers-by a front-row seat into the store. Ideally, the racks closest to the glass would be arranged to display some of your finest pieces.
The Magic of Shelves
The manner in which a store is arranged affects how customers shop. Therefore, your goal here would be to ensure that your boutique is orderly and structured in a way that maximizes on the space you have. Therein lies the magic of shelves. They offer storage and take up minimal floor space.
Consider demarcating mini-sections for different fashion items. Shoes, for instance, can have one corner while clothing and accessories can each have their own. If you are pressed for space, aim for display shelves with numerous slots. They would allow you to showcase many more items. Still, be keen on an arrangement to avoid ending up with disheveled shelves. Not satisfied, check our shelf decor ideas
Shelves are great but they would not be up to the task of displaying clothing items like dresses. You would need to hang such items to give customers a full view and help them envision themselves in them. For that, you would need racks.
Metal racks with casters are highly recommended. They are durable and easy to move in the event that you need to re-organize your boutique layout. To achieve a neater look, avoid hanging too many clothes on them and allow enough room between racks.
Classy Changing Rooms
The most important design aspect of changing rooms is the assurance of privacy. No one wants to worry about another customer barging in on them as they try on an outfit. With this in mind, it would be best to have multiple changing rooms with lightweight lockable doors.
In terms of the layout, they can be located either at the back of the store or along the walls. This way, they would not interfere with the layout of the rest of the boutique. Changing customers would also not be in the way of shopping customers.
It would be a nice touch to install a mirror next to each changing room. Preferably should all also have benches and hooks for customers to place their clothes and other belongings.
One of the ways you can accentuate an elegant theme is by investing inplush cozy furniture. Plus, furniture fabrics for pieces such as sofas would be a good way to infuse bold colors in your decor especially if the rest of your palette is neutral.
Speaking of sofas, in addition to ottomans, they would be great choices for reception and in-store seating. However, given as they would have to endure heavy usage, aim for resilient fabrics. If you run a high-end boutique, you may also require some tables for occasions when you host viewing or fitting appointments.
Keep an eye out as well for a reception station that blends in with the rest of your decor. Alternatively, you could consult with a furniture brand that offers customization services to ensure you get just what you need. That said, aside from decor quality, keep in mind that a good reception area should have security features too.
When arranging a personal space like a bedroom or living room, your preferences are king. In contrast, when decorating a place of business like a boutique, it is always better to come at it from a customer’s perspective. It will help you create a much more delightful shopping experience for them more so now that you have some ideas to guide you.
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